In the Company of Huskies has been nominated for a Drum Advertising Award for their Better Planet Packaging, a global initiative by Smurfit Kappa to create sustainable packaging solutions.
As one of the world’s largest paper-based packaging companies in the world, Smurfit Kappa felt they had a responsibility to help find a solution to one of the biggest problems facing our planet… Packaging waste in our oceans.
But they knew that if they were really going to make a real difference they couldn’t do it alone, they would need to collaborate with businesses, stakeholders, and designers around the world to join them on their mission and find environmentally friendly packaging alternatives.
To create awareness of their Better Planet Packaging initiative, In the Company of Huskies used imagery of real ocean waste to create an evocative image of a species that is under threat of extinction from pollution… The Whale. It was a short, sharp way to communicate their ambition to make waste extinct.
