Marketing Society Research Excellence Awards 2019 Shortlist Announced

The shortlist for the 2019 Research Excellence Awards was released this afternoon.

The Awards are now in their 11^th year and 2019 saw another crop of high-quality entries highlighting the very best in research activity across the Irish market.

Spark Market Research, Behaviour & Attitudes and Red C lead the pack with three nominations each, followed by Ipsos MRBI on two.

Also nominated are Mindshare, RTE, CORE Data, Empathy Research, W5, Coyne Research and Drinkaware.

The winners will be announced at the Marketing Society Christmas Lunch on Friday December 6^th 2019 in the Shelbourne Hotel Dublin.

Last year’s Grand Prix Winner was Behaviour & Attitudes

The shortlist is detailed below:

Research Excellence Awards Shortlist 2019

Advertising and Advertising Media Research     

Kids These Days: Understanding the Media Behaviours of Generation Z

Mindshare

Mindshare

Furnishing the Brand Room

RTÉ

RTÉ

 Center Parcs – Shaking Trees in Longford

Spark Market Research

Spark/Center Parcs/Chemistry

Brand Development & Strategy        

From Challenger to Contender

Behaviour & Attitudes

Energia

Project Icarus

Empathy Research

Coca-Cola Hellenic Ireland

Getting Ready for the Real World

Red C Research & Marketing Limited

Liberty Insurance

Public Policy & Social Research      

The 30% Club – Making the Change Count

Coyne Research

The 30% Club

Drinkaware Index 2019 – Analysing Hazardous Drinking in Ireland

Drinkaware

Drinkaware

Eliminating the Gender Play Gap

Ipsos MRBI

Sport Ireland

Customer Experience Research      

CXX (Customer Experience Excellence) Transforming an Organisation

Behaviour & Attitudes

123.ie Insurance

Making it Easy’ with VOC

Red C Research & Marketing Limited

Shannon Airport

Jameson Bow St. Experience – Impact on Jameson brand

W5

Irish Distillers Ltd.

Product Innovation and NPD Research 

The Story of Rufus the Messy Little Monster

Ipsos MRBI

safefood

White Smoke for Irish White Fish

Red C Research & Marketing Limited

Bord Bia

Ageless Consumers

Spark Market Research

Spark Market Research, Glanbia and Bord Bia

Analytic Impact                                    

Decoding the Irish Shopper Analytic Impact

Behaviour & Attitudes

Unilever

How we used Analytics to transform National Lottery’s media planning

CORE Data

National Lottery

Kerry – Understanding our Customers’ Customers

Spark Market Research

Spark / Kerry