RTÉ Media Sales has bagged McDonald’s as the sponsor of RTÉ 2FM’s Sound of Christmas 2019.
The Sound of Christmas 2019 was launched earlier this week and the sponsorship was brokered by Core Sponsorship and will run for four weeks.
According to Tara Farrell, radio & audio sponsorship manager, RTÉ Media Sales: “It is a rare occasion we get to sign up the same sponsor twice in six months but 2019 has proven to be an exceptional sponsorship year for 2FM. We are thrilled that Mc Donald’s not only sponsor Breakfast with Doireann & Eoghan but have also chosen to partner with us onThe Sound Of Christmas”.
Jennifer Power, senior media & marketing manager, McDonald’s UK & Ireland: “We’re proud of the role we play in getting the nation festive ready each Christmas and this year is no exception. Partnering with 2FM across their schedule every day until Christmas Day is a fantastic opportunity to increase our relevance and frequency of message during what can be a very cluttered time for brands. The Sound of Christmas is the perfect platform to remind consumers that McDonald’s is there for everyone throughout the festive season”.
“At Core Sponsorship we are all about finding sponsorship solutions for brands that access a strong audience base, have impact and are a great fit. We are delighted to work, yet again, with both RTE 2FM and McDonalds, to deliver a high frequency sponsorship that will remind consumers this Christmas that whether they are decking the halls, shopping until they drop or walking in a winter wonderland, McDonald’s are always there!,’’ says Sarah Geoghegan, senior sponsorship manager, Core Sponsorship.
