MCCP founder and managing director Kay McCarthy will be one of the speakers at the annual EuroBest Festival and ASI’s European Radio and Television Symposium.
A sister festival of Cannes Lion, Eurobest will be held in Helsinki and promises to bring together some of the greatest creative minds across the continent. The 2014 programme features a host of industry legends and creative powerhouses, such as Debbie Weinstein, director of brand solutions & innovations with YouTube/Google, and Rob Reilly, global creative chairman with McCann Worldgroup, who will share ideas and discuss learnings with the 1,800 + delegates. The festival, due to run from the 1st – 3rd December is where the continent’s creative community comes together to learn, collaborate and network.
McCarthy will talk about “The Next Generation of Marketing Leaders” and she will address the 5 pitfalls all potential leading marketers should avoid in order to achieve great success. Earlier this year, she spoke at Cannes on the topic, Planning for the Death of Planning.
