With the evenings getting brighter and a hint of Spring in the air, TBWA\Dublin has launched ‘The Bee Team’ TVC for SuperValu Tidy Towns.
Over 30% of the food we eat is pollinated by bees, yet over 30% of Irish Bees are threatened by extinction. So to help raise awareness of their importance, SuperValu is inviting primary schools across Ireland to get involved in their ‘Save the Bees’ initiative.
TBWA\Dublin ECD Des Creedon adds: “We knew we had to explain how the programme works as simply as possible. But to excite children and adults alike, we felt the campaign also needed to be hugely entertaining. So taking inspiration from television’s greatest team (and theme tune!), we designed this 30 second spot to show kids taking positive action to come to the bee’s rescue.”
“SuperValu’s partnership with Bio-Diversity and the All-Ireland Pollinator plan shows a commitment to real, affirmative change. And with kids becoming activists to save the environment, this is a cause they’ll want to support”, said Yvonne Caplice, Business Director at TBWA\Dublin.
Des O’Mahony, Strategy Marketing Manager for SuperValu commented: “As our sponsorship of Tidy Towns has grown over the years, the emphasis has shifted more and more towards sustainability. It’s very much about protecting local communities for the next generation. So helping children get more involved was why we developed the “Save the Bees” programme, and why we wanted them to be the stars of the campaign.”
Credits:
Client: SuperValu
Marketing Director Ray Kelly
Strategy Marketing Manager Des O’Mahony
Sponsorship & Community Brand Manager Maighread Cremin
Creative agency TBWA\Dublin
CEO Deirdre Waldron
Executive Creative Director Des Creedon
Business Director Yvonne Caplice
Account Manager Ronnie Ohana
Art Director Zoe Perrin
Copywriter Martin Corcoran
Agency Producer Ana Baena Sanchez
Production Taller Stories
Director Lochlainn McKenna
Producer Steve Sheehy
Co-producer Colin Brady
DOP Narayan Van Maele
Editor Taller Stories (Steve Sheehy)
Online post production Screenscene
Sound mix Screenscene
