AIB has launched the next chapter in its ‘Backing Brave’ marketing campaign in support of business customers.
Featuring a series of AIB business customers from a variety of industries, Backing Brave highlights the bravery that these business owners show day in and day out; the risks they take, the challenges they face, as well as their relentless drive to succeed and to keep their business going and growing.
The financial institution is displaying on OOH to communicate financial solutions to a diverse range of audiences and the first ads feature Ger Leahy from Newtownadam Farm, Co. Tipperary & Theodora Dimova from Select Roofing,
The OOH campaign combines roadside and retail formats in the form of 48 Sheets, Dublin exclusive Metropoles, Bus Shelter and Adbox 6 Sheets. T-Sides in Dublin and main cities target a variety of locations across both city and suburban settings.
An East Link domination gives an unmissable presence in the area to target the large business audience who frequent the route. The campaign was planned by Source OOH and Starcom and created by Rothco.
According to Kieran Lynch, Senior Account Manager in Starcom: “For AIB’s newest campaign, Backing Brave, we knew OOH would play a pivotal role. Its ability to reach broad audiences, at a time when the country is reopening and getting out and about more, made it ideal to target the business audience we sought”
Keith Farrell, Account Manager in Source OOH adds: “At a time when some business and sectors are struggling in the current climate, AIB’s business supports will be of high importance. Using OOH to communicate these solutions allows AIB access diverse business audiences across multiple locations.”
