At a difficult time for sport, Extra.ie have confirmed that the 2020 Extra.ie FAI Cup will go ahead this year. This is the centenary year of the cup which has been sponsored by DMG Media Ireland brands for the past six years.
The creative for the sponsorship was created in-house by DMG Media Solutions and ran across print, digital and outdoor as the competition was on hold during lockdown, before progressing to warm up and finally kick-off as clarity was achieved for the cup.
“As the largest digital publisher, we are the perfect partner for the FAI to make the very best of the Extra.ie FAI Cup this year as we all deal with numerous restrictions. We will use our vast network to bring all the excitement, the hopes and dreams of the players and the fans to our audiences through great journalism and innovative video solutions. If you can’t be in the stand, Extra.ie will put football in your hand!” said Paul Henderson, CEO, DMG Media Ireland. 
2019 was Extra’s inaugural year of the sponsorship and saw record TV viewership and attendances with over 578,000 tuning in to watch live and over 33,000 fans attending November’s final.
This year’s first round took place on Monday August 10th and the second round kicks-off on August 28th.
