Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories.
This piece tells the story of Cristín and her husband who noticed their baby son Alex was missing development milestones. After a call to the Vhi Paediatric Clinic, a clear path was laid out for Alex’s journey through treatment and diagnosis. The Vhi Paediatric Clinic offers rapid access to a paediatric consultant and is a key offering for families from Vhi Healthcare.
Created by Publicis Dublin and produced by Piranha Bar the story unfolds in the same Vhi animated world that has delivered high levels of brand recognition for many years now.
Spark Foundry delivered the media strategy which includes TV, VOD, radio and digital audio, all with bespoke copy lengths and formats designed for each channel.
According to Orla Caffrey, Vhi Healthcare: “Cristín and Alex’s story is indicative of the type of support our Vhi Paediatric Clinic gives families every day. We are delighted to have brought this story to life and the variety of audio and AV formats used means we’ve been able to show different elements of the family’s experience through all of our broadcast channels.”
Carol Lambert, Publicis Dublin adds: “Particular attention was paid in the creative process to understanding Alex’s movement. We watched videos of him as a baby and as a toddler, then applied that to how we animated his character. We also spent a lot of time on close up facial expressions to capture the special bond he has with his family. Every decision on the detail of lighting, camera angles, backgrounds and props plays a role in this story.”
Credits:
Title: Vhi Cristín & Alex Testimonial
Agency: Publicis Dublin
Creative Director: Carol Lambert
Executive Creative Director: Ronan Nulty
Creative team: Carol Lambert and Paul O’Loughlin
Head of Strategic Planning: Chloe Hanratty
Head of production: Niamh Skelly
Business Director: Geraldine Jones
Senior Account Director Ruth McCormack
Account Manager: Cormac Dooley
Client Credits
Head of Marketing: Adam Bacon
Marketing Communications Manager: Orla Caffrey
Marketing Communications Specialist: Sarah Brazil
Production Company: Piranha Bar
Director: Richard Chaney & Simon Burke
Producers: Emily Brady
CG Supervisors: Sam Boyd & Simon Burke
Sound design: Mutiny
Voice over: Ian Lloyd Anderson
Music: Brian Crosby, Caravan Music
