Virgin Media has teamed up with the Irish rapper JyellowL to promote the brand’s 1GB broadband offering in a campaign that was created by Publicis Dublin.
The launch campaign includes a special vinyl edition for the music press, exclusive behind-the-scenes footage capturing the recording process and TV appearances by JyellowL. In addition, Virgin Media has planned a unique show where fans can finally watch him perform live in person, later this summer.
The campaign is currently live across radio with OOH, DOOH, social and display being launched next week. The track dropped on Spotify and all major streaming platforms on July 9th.
According to Ger Roe, board creative director Publicis Dublin: “Virgin Media is an entertainment brand and they stand out from the competition – so what better way to prove their speed than by producing some great entertainment that stands out! In a year where live entertainment and artists hit a slow patch, we took the opportunity to collaborate with the lighting fast MC JyellowL and show how extraordinary things can happen when you up your speed game.”
Fiona Mahon, Senior Marketing Communications Manager at Virgin Media adds: ‘It’s been fantastic to work with the team at Publicis building on our position as Ireland’s fastest broadband network and showcasing the speed of our 1GIG Broadband package. We were delighted to collaborate with rapper JyellowL on his track ‘Pick up the pace’ as a key part of the campaign which also includes OOH, DOOH, social, display and physical vinyl singles. The fact we have been able to include our speed brand message within all this in such an entertaining and innovative way is a bonus, and we will be giving fans the opportunity to hear the track live in person later on this summer.’
Credits:
Agency Credits
Title Up your speed game
Agency Publicis Dublin
Board Creative Director Ger Roe
Senior Copywriter Peter Dobbyn
Copywriter Jack Walsh
Art Director José De Oliveira
Head of Strategic Planning Chloe Hanratty
Strategic Planner Niamh O’Shaughnessy
Agency Producer Claire Boylan
Business Director Jimmy Murphy
Senior Account Director Sinead Dennis
Senior Account Manager Kate McKenna
Content Director Philip Byrne
Client Credits
Client Title Virgin Media Ireland
Head of Brand & Marketing Niamh O’Driscoll
Senior Marketing Communication Manager Fiona Mahon
Campaign Manager Margaret Mahony
Social Media Manager Lorcan Lambe
Brand Activation Manager Claire Sexton
Production Company Credits
Composer JyellowL
Music Producer Chris Kabs
Sound House Screenscene
Sound Design Will Farrell
Voice over Brian Cox
Photographer Leo Byrne
Retoucher Ciro Sollero
