Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease.
The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in its clinical approach and genuine empathy for patients “It’s this feeling that somebody cares about you and is interested in you and is looking after you, trying to make your wellness journey a more positive one.”
According to Carol Lambert, Publicis Dublin: “The medical professionals on the Vhi team are brilliant at what they do and their human approach to healthcare is inspiring. The extra lengths the character goes to brings to life how Vhi’s medical professionals look after their patients across their range of healthcare services.”
Orla Caffrey, Vhi adds: “Susan and Lauren’s story is about bringing to life the thousands of interactions our patients have with our Vhi Healthcare clinical services, each year. It is about the patient who walks in our door, and about giving them the most positive experience possible. Our advertising, using a new animation style and approach is designed to be a feel good moment while also showing how we, at Vhi, put the heart into healthcare.”
The campaign launches this weekend with a roadblock across RTE, Virgin Media, TG4, Channel 4 and Sky Media. It will also run across TV, cinema, OOH and VOD.
Credits
Agency: Publicis Dublin
Executive Creative Director: Ronan Nulty
Creative Director: Carol Lambert
Creative Team: Claire Healy and Paul O’Loughlin
Head of Strategic Planning: Chloe Hanratty
Head of production:Niamh Skelly
Managing Director: Geraldine Jones
Senior Account Director: Ruth McCormack
Senior Account Manager: Cormac Dooley
Client: Vhi
Head of Marketing: Adam Bacon
Marketing Communications Manager: Orla Caffrey
Marketing Communications Specialist: Sarah Brazil
Production Company: Piranha Bar
Director: Simon Burke
Producers: Emily Brady
CG Supervisors: Sam Boyd and Simon Burke
Animation: Conor Ryan
Character Groom & LookDev: Ciaran Talbot
Media Agency: Spark Foundry
Business Director: Simone Parfrey
Senior Client Manager:Hugh Gleeson
