Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland.
As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on good broadband, gamers are also athletes in their own right.
The cross-platform campaign will run on video, social, digital display and radio.
“We’re delighted to see this campaign bring our partnership with Wylde to life. With 1 in 2 Irish people gaming every day, we know how important reliability is and can support the athletes from Wylde (and all our customers) the only way we know how – with 99.9% reliable broadband,” says Niamh O’Driscoll, head of brand and marketing, Virgin Media.
“There is lots more to come from ourselves and the team at Publicis to bring this partnership to the next level,” she adds. According to Peter Dobbyn, creative director, Publicis Dublin: “Getting to know the Wylde team, you begin to understand just what it takes to become an esports athlete. These guys are the top FIFA players in the country, so we wanted to depict them not just as people who like to game, but as athletes, athletes who rely on the best kit if they are to perform at the highest level. This is only the beginning of what promises to be an exciting partnership.”
Credits
Agency: Publicis Dublin
Board Creative Director: Ger Roe
Creative team: Peter Dobbyn (Senior Copywriter/Creative Director)
Pedro Gropo (Senior Art Director)
Strategic Planner: Niamh O’Shaughnessy
Agency Producer: Senior Producer: Rachel Murray
Producer: Claire Boylan
Digital Producer: Cian McIntyre
Business Director: Sinead Dennis
Senior Account Director: David Carter
Senior Account Manager: Kate McKenna, Sara Morrow
Head of Content: Philip Byrne
Head of Digital Strategy: Clare O’Hanlon
Agency videographer:Hannah McGlynn
Client : Virgin Media Ireland
Head of Brand & Marketing: Niamh O’Driscoll
Senior Marketing Communication Manager: Fiona Mahon
Campaign Manager: Margaret Mahony
Social Media Manager: Lorcan Lambe
Brand Activation Manager: Claire Quinlan
Media Manager : Yvonne Reilly
Marketing Graduate: Katie Bradley
Marketing Graduate: Gary Farrell
Production Company: Banjoman
Director: Zornitsa Dimitrova
Executive Producer: Matt D’Arcy
Line Producer: Vanessa Briscoe
Editor: Theo Gibara
Post production: Jen Penco, Penco Post
Music &Sound design: Folding Waves
Photographer: Leo Byrne
Photography Assistant: Hugh Quigley
Retouching: Ciro Sollero
