Designing our Digital Future is the theme of the IAB Connect event for H2 2022 which will take place in the Alex Hotel on Thursday November 17.
New research tracking advertising attention on Irish quality content sites will be shared by Mike Follett, Managing Director, Lumen Research and Harry Eustace, Effectiveness Director OMD Ireland. The presentation will also address the value of attention as an advertising metric as well as the link between viewability, predicted attention models and actual attention results.
The conference agenda will also focus on important topics like inclusive marketing, diversity & inclusion, sustainability, the Metaverse and social engagement.
According to Suzanne McElligott, CEO of IAB Ireland: “Our advertiser members have highlighted the importance of attention measurement as a key advertising metric. In collaboration with our Publisher Council we commissioned Lumen Research to conduct a study on Irish quality content sites to track advertising attention. We are delighted to share this new Irish research at Connect as well as all the other great content addressing our
theme of Designing our Digital Future”.
To find out more about IAB Connect or to attend the conference click HERE
In addition, advertisers can attend the conference for free. To avail of a free ticket, please email maeve@iabireland.ie
