Irish Daily Mail and The Irish Mail on Sunday are kicking off their Christmas campaign this weekend across print and digital and with a national retail POS campaign.
According to group marketing manager, Dearbhla Meaney: “The importance of retailers to the newsprint industry cannot be underestimated and so a robust POS activation is a key part of this campaign: “Seize the Day, Every Day”.”
“The campaign reminds readers that newspapers capture the key moments in life every day of the week. The message is that the Irish Daily Mail and The Irish Mail on Sunday are with you on your daily journeys, bringing you news, entertainment and sport which is relevant in every day lives and putting focus on the key moments in life – things people are talking about, thinking about, the moments that matter.”
