Wolfgang Digital is hosting a free online webinar next Thursday, March 30 on how email should form a key part of marketer’s toolbox at a time when the demise of the cookie looms large on the horizon and brands need to develop their first party data.
Called “From Paid to Owned: How To Use Email to Unlock Sustainable Business Growth” Wolfgang’s Anna Spyridopoulou, head of social integration and Lorna Noone, the agency’s email and marketing automation lead will discuss the changing ecosystem that currently relies on Big Tech. The will also demonstrate how marketers can implement an effective email marketing strategy that leverages their first-party data to reduce marketing costs and de-risk the business. A case study showing how automation is driving exceptional results for the agency’s client, McCabes Pharmacy, will also be presented.
The webinar will kick off at 12pm and to reserve a spot click HERE
