Three Ireland has launched a new campaign to highlight its home broadband offering.
The new campaign, which is called “Jeff Rocks Out” was created by Boys + Girls and picks up on the multi award winning ‘Jeff’s World’, and sees the return of Jeff the bearded dragon rocking to Joan’s Jett’s classic track ‘I Love Rock and Roll’.
The TVC was shot by the award-winning director Tomas Jonsgarden and Ponder while the visual effects were from the Oscar and BAFTA winning company, Framestore.
“We love the power of emotive storytelling. If you want to persuade people on something, a truth well told rather than bald facts always wins out,” says Kris Clarkin, creative director, Boys+Girls.
“What better way to celebrate Three’s standout Home Broadband than with a Bearded Dragon rockin’ out to an all-time classic like I Love Rock and Roll,” he adds.
According to Aislinn O’Connor, marketing director, Three Ireland and Three UK: “Three has always been about bringing market leading connectivity to our customers. This campaign celebrates our brilliant Home Broadband in a way that showcases the strength, speed and reliability of our award-winning network and the fun you can enjoy on it.”
Credits
Agency: Boys+Girls
Chief Creative Officer: Rory Hamiliton
Creative Director: Kris Clarkin
Senior Art Director: Dean Ryan
Senior Copywriter: Michael Whelan
Junior Art Director: Faye Larkin
Junior Copywriter: Roisin O’Mahony
Head of Production: Derek Doyle
Business Director: Sarah Sherry
Account Manager: Claire O’Sullivan
Production Creds:
Ponder
Director: Tomas Jonsgården
Producer: Paul Holmes
Framestore
VFX Supervisor: Jules Janaud
Exec Producer: Anna MacDonald
Producer: Jake Saunders
VFX Coordinator: Poppy Chadwick
Colourist (Company3): Jean-Clement Soret
Client: Three Ireland
Marketing Director: Aislinn O’Connor
Head of Marketing Communications: Richie Taffe
Consumer Marketing Manager: Carol Doherty
