Verve | Showrunner has created a new campaign for Certa and Cricket Ireland to promote women’s cricket and to challenge numerous undeserved stereotypes that the sport is too exclusive, too complicated and too boring.
The three 30” videos are fronted by star Ireland players and provide a creative and colourful insight into the sport and the culture of high performance, with player taking bats to cakes and tea sets to shatter stereotypes.
The campaign will run across VOD, digital and social media.
Certa, which sponsors the Ireland Women’s cricket team, will also promote it at POS and OOH specifically across its network of 39 unmanned pay@pump forecourts and 22 home heating depots.
Women’s cricket is now one the fastest growing sports amongst young women in Ireland, the national team recently turned professional and are ranked among the top 10 teams in the world.
The team is travelling to the Caribbean next week for a six-match tour against the West Indies, and will face World Champions Australia in a three-match ODI series in Clontarf on July 23rd.
Credits:
Client: Certa
Head of Marketing & Digital: Trevor Koen
Client Planner: Meadhbh Quinn, Pink Salmon
Cricket Ireland: Paul O’Sullivan
Agency: Verve|Showrunner
Creative Directors: Sam Moorhead &Mikey Fleming
Client Service Director: Jane Gray
Senior Project Manager: Hazel Byrne
Copywriter: John Close
Production Company: Rubberduck
Directors: Ben Colwell & Conor Ryan
Producer: Eoghan Ryan & Jennifer Barry Duke
DOP: James Collins
Phantom OP: Bolko Targosz
1st Camera Assistant: Sarah Dillon
2nd Camera Assistant: Koleman Angle
Video Assist: Darragh Scott
Gaffer: Noel Mcelligott
Production Designer: Ellie Lowney
Stand-By Props: Sam Davies
Food Stylist: Erica Ryan
Hair & Make-Up: Aoife Hayes
Sound Design Studio: Locky Butler
Post Production: Jennifer Butler
