Meteor’s Christmas Unlimited Out of Home (OOH) campaign has won the Grand Prix in PML Group’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. The Out of Home specialist, in conjunction with Ipsos MRBI, researched the effectiveness of more than 1,300 OOH campaigns in the last twelve months.
2016 marks the 20th anniversary of PML Group initiating its Poster Impact research programme and in that time almost 15,000 OOH campaigns have been studied, among 106,000 individual respondents. In addition to campaign recall and design effectiveness, Poster Impact also investigates call to action, message understanding and relevance to the respondents.
The Meteor campaign follows in the footsteps of previous winners including McDonald’s and Gum Litter Task Force in recent years. Commenting on the campaign, Aoife Hall, Head of Meteor Marketing Communications, said ‘Christmas is the most important time of the year for Meteor and we were delighted to bring back the award-winning Christmas Unlimited campaign featuring Nicholas St. Wenceslas as the CEO of Christmas LTD, the company that makes you pay more for Christmas while giving you less. Outdoor was the perfect vehicle for us to deliver the campaign message, as well as showcase our superb offers for smartphones and bundles, showing people how to enjoy a Christmas without limits with Meteor.’
Colum Harmon, marketing director at PML Group added ‘We congratulate all our winners wholeheartedly and particularly the teams at Meteor, Vizeum, Rothco and our own team in Source out of home on bringing such an effective and successful OOH campaign to the streets. We’re delighted to recognise the outstanding work being done on the OOH medium. What the public notice and what the public like has a consistent theme – simple yet clever creative, delivered on the right formats at the right time. Well done to all.’
The full list of winners for 2015 is:
Grand Prix
Meteor
Christmas Unlimited
Media: Vizeum
Creative: Rothco
Specialist: Source out of home
Top Recalled Large Format
McDonald’s
Serious Man Food
Media: Mediaworks
Creative: Cawley Nea\TBWA
Specialist: Source out of home
Top Recalled 6 Sheet
Meteor
Christmas Unlimited
Media – Vizeum
Creative – Rothco
Specialist – Source out of home
Top Recalled Transport
20th Century Fox
Fantastic Four
Media: Vizeum
Specialist: Source out of home
Top Recalled Retail
Nestlé Cereals
Bowl of Good Stuff
Media: Mindshare
Creative: Thynk Integrated Brand Communications
Specialist – Source out of home
Top Recalled Digital
National Lottery
Millionaire Raffle
Media: Starcom
Creative: DDFH&B
Specialist: Source out of home
Best Design – Large Format
Diageo
Guinness Rugby
Media: Carat
Creative: AMV BBDO
Specialist: Source out of home
Best Design – 6 Sheet
Mars
M&M’s – Most Wanted
Media: MediaVest
Creative: Irish International
Specialist: PML
Best Design – Transport
Mondeléz
belVita Breakfast Bus
Creative: Droga5
Specialist: PML
Best Design – Digital
Largo Foods
Hula Hoops
Media: Vizeum
Specialist: Source out of home
Top Call to Action
Gum Litter Task Force
Bin Your Gum
Media: MediaVest
Creative: AMV BBDO
Specialist: PML
Best Design – Retail
PepsiCo
Walkers Crisps
Media: OMD
Creative: Havas Worldwide
Specialist: PML
