TAM Ireland has announced the shortlist for the annual TAMI Awards 2024, the TV industry’s planning awards.
The winners, including the overall winner of the Grand Prix, will be announced at a special afternoon event hosted by TAM Ireland on May 9th. The overall winner of the Grand Prix will receive €100,000 worth of TV airtime for their brand.
This year there are seven categories including a new category AV Planner of the Year.
This year’s judging panel was chaired by Tim Griffith, chief executive of Social Entrepreneurs Ireland and the panel included Zoe Harkness (Thinkbox), Stephen Cleary (the National Lottery), Gemma Elmore (Medialink/4Sales Ireland), Jill McGrath, TAM Ireland, Julian Dobinson, (TAM Ireland), Tara Moran (Virgin Media Television) and Eimear Keane (TAM Ireland).
The shortlisted entries are as follows:
Best Tactical Use of TV
PHD Media & Baileys: “Douze Pointe” for Baileys
Core & Starcom working with BYD: BYD The biggest car brand you’ve never heard of
dentsu working with Vodafone: Vodafone – Rugby RWC 2023
Best TV Strategy
Spark Foundry &h 48: Dialling Up Success with 48’s Good Call
OMD working & Aer Lingus: Aer Lingus Brand “Love is in the air” time
Zenith & with Irish Life Health: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life Health
Spark Foundry & Aviva: Protecting the Base
Best Ongoing Use of TV
PHD Media & Diageo: Never Settle
Starcom, Core & SuperValu: Supervalu Sustainability & Tidy Towns
Best Use of Innovation
Spark Foundry & KFC: How AV Fixed a Leaky Bucket
4 Sales/Medialink: 4 Sales Agency Portal – A Market First Innovation
EssenceMediacom & Boots: Boots Gets Ready With TV & Tik Tok Live!
Best Use of TV Sponsorship
OMD & SSE Airtricity: SSE Airtricity and DIY SOS – Building A Greener Future Together
Core Sponsorship, Sark Foundry & Cadbury: Cadbury – Sponsors of 2023 World Cup on RTÉ
PHD Media & Baileys: “Douze Pointe” for Baileys
Core Sponsorship, Zenith & Londis: Londis – Proud Sponsors of Ireland’s Fittest Family
AV Planner of the Year
Carol Holmes: dentsu
Michael Robinson: Core
Sarah Flannery: OMD
AV Team of the Year
Core: Transforming Partnerships: Redefining the AV Status Quo. Core Investment
4 Sales Ireland/Medialink: 4 Sales Ireland – Our 2023 Sales Story
Omnicom Media Group: OMG #KeepAVSexy
For more information visit www.tamireland.ie
