Creative marketing agency, Sweartaker, part of Murray Group, has picked up a number of new accounts, including Musgrave, PepsiCo and Applegreen Electric.
The Musgrave PR account win follows a hard-fought pitch process between incumbents Wilson Hartnell, which held Centra, Fleishman Hillard which held SuperValu and Teneo.
Musgrave appointed Sweartaker to represent both SuperValu and Centra across all consumer and brand PR and sponsorship properties, including SuperValu Tidy Towns and SuperValu and Centra’s sponsorships of the GAA.
“We are incredibly proud to add SuperValu, Centra, PepsiCo and Applegreen Electric to an already enviable list of elite brands. We’re beyond passionate about delivering world class work through the lens of fearless creativity, water-tight research and insight, and a laser focus on culture at a local and global level. We don’t believe in standing still, and live to collaborate with our talented clients and make effective and meaningful impact for each and every one of them,” says Aoiffe Madden, managing director of the agency.
Sweartaker has also picked up PepsiCo, which includes their Pepsi, 7UP and Doritos brands, and its appointment as lead creative agency and PR partner for electric car charging network, Applegreen Electric, across the UK, United States and Ireland.
Part of the Murray Group, Sweartaker was established in 2022 and offers a range of advertising, marketing and PR services including creative marketing, branding, strategy, graphic and digital design as well as social media, influencer marketing and film. Clients of the agency include Three, Irish Distillers, PlayStation, Meta, Bord Bia, Audi, Applegreen, Kellanova, Britvic and the Institute of Designers Ireland.
