With investment in retail media advertising taking off across the EU, IAB Ireland is hosting a free webinar on the topic next Wednesday September 4 at 2pm, to share the latest trends on this emerging channel.
Marie-Clare Puffett, Industry Development and Insights Director, IAB Europe will share the work to date from IAB Europe’s Retail Media Committee, including the launch of Retail Media Measurement Standards, and the 101 Guide to Retail Media. Puffett will also share the Committee’s plans and roadmap for the rest of the year. In addition, there will be additional contributions from Tesco Media in Ireland and Digitize which represents Schwarz Media, the retail media division of Schwarz, owner of Lidl.
 To register for this free webinar click  hereÂ
