Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.”
The campaign is running across TV, OOH, digital and radio.
The hero TVC sees a mother returning to cycling after a long hiatus but when she struggles to keep pace with her friends across the challenging Irish countryside, a message from her daughter gives her the spirit to carry on.
The TVC was directed by BAFTA award-winning director, Charlotte Wells, famed for the award-winning film, Aftersun (2022) and featured a group of amateur cyclists as opposed to actors.
“At Vodafone, we understand the critical role connectivity plays in our customers lives. That is what drives our commitment and dedication to create the best possible network experience, one that Ireland can count on,” says Orla Nagle, brand director, Vodafone.
“In this campaign we are proud to showcase the powerful impact moments of connection have for people all across Ireland and also highlight the role our network and many of our partners play in keeping us all connected, from sharing important life moments to bridging the digital gap for older people, we believe every connection counts”
“For our latest work, we needed to showcase the power of Vodafone’s network using the brands human approach to connectivity,” adds David Wigglesworth, executive director, Grey London.
“We pulled in the help of Charlotte to tell a real human story of a mother getting back into cycling after giving birth. To do this she hired real cyclists and a real mother returning to the bike—to become the heart of her tale. The result is an emotive, beautiful piece of storytelling that puts Vodafone at the heart of true connections.”
Credits:
Client: Vodafone Ireland
Brand Director: Orla Nagle
Brand Senior Marketing Manager: Niall Reynolds
Brand Manager: Clare Cummins
Brand Manager: Ciara Kennedy
Brand Advertising Executive: Róisín Agnew
Agency: Grey London
President: Conrad Persons
Executive Creative Directo:r David Wigglesworth
Creative Directors: Aaron McGurk, Christopher Lapham
Creatives: Adam Chiappe, Angus Crombie, Drew Davies
Head Of Production: Maxine Hose
Senior Producer: Tash Bedford
Assistant Producer: Eden Hastings
Business Director: Kate Armishaw
Account Director: Genevieve Jayasakera
Account Manager: Misha Patel
Production Company: Mjz
Director: Charlotte Wells
Managing Director: Lindsay Turnham
Head Of Production: Lucy Jones
Producer: Ewen Brown
DOP: Benjamin Loeb
Edit House: The Assembly Rooms
Offline Editor: Eve Ashwell
Edit House Post Producer: Phoebe Armstrong-Beaver
Grade: Company3
Colourist: Kath Raish
Producer: Jake Rioux
Post Production: Elmntl
Vfx Supervisor: Ally Burnett
Senior Vfx Producer: Alasdair Patrick
Sound Studio: Wave Studios
Sound Engineer: Jonny Platt
Audio Producer: Bonnie Macrae, Caroline Jemirifo
