Sky Media Ireland has expanded its portfolio of channels available to Irish advertisers with the addition of the Hearst Networks-owned Sky HISTORY, Crime + Investigation and BLAZE to its line-up.
With this partnership, Sky Media Ireland will handle ad sales in Ireland, selling commercial and advertising solutions for Hearst Networks UK in the Irish market.
‘’Hearst Networks UK continues to invest in new ways for audiences to access and enjoy our portfolio of premium factual channels. We’re excited to extend our partnership with Sky Media in Ireland with this new initiative and ongoing growth plans,” says Marianna Kritikos, vice president of commercial advertising and partnerships at Hearst Networks UK.
“We are thrilled to announce the expansion of our strategic partnership with Hearst Networks UK, offering Irish advertisers an even broader range of premium advertising opportunities. The addition of top factual and entertainment brands – Sky HISTORY, Crime + Investigation, and BLAZE – further strengthens our TV portfolio, delivering more high-quality choices for advertisers seeking to reach engaged audiences across Ireland,’’ adds Malcolm Murray, sales director, Sky Media Ireland.
