The Public House picked up an award at the Irish Design Institute Annual Design Awards for its work with Fierce Mild, the no-alcohol beer that was launched earlier this year.
The Dublin-based agency was the winner in the Packaging Design category.
According to the judges citation it was a “bold concept, an authentic crafted feel, exceptional work”.
According to the agency, the win follows on from a strong growth period for the agency’s design practice with some major launches in the pipeline for 2025, including “a new celebrity wine and an exciting destination brand,” it says.
According to founders of Fierce Mild, Cathal Byrne and Fergal Carroll: “We’re over the moon to see Fierce Mild celebrated in this way! A massive shoutout to The Public House for crafting a design as bold and unique as our beer. Their work has brought our vision for Fierce Mild to life in the most striking way possible. We couldn’t be prouder!”
Eimear O’Sullivan, who leads the design practice at The Public House, adds: “This has been a labour of love for our design team! At TPH we strive to create brands with personality, brands that feel human and really speak to consumers through both visual and voice. Fierce Mild is an excellent example of this through hand-rendered typography, character development and a strong, distinct tone of voice. We are keen to work with brands who aren’t afraid to buck trends and have ambition to do things a little differently with an aim to create work that feels truly distinctive”.
Kerrie Sweeney, agency MD says: “When creativity is in your DNA it presents itself in all aspects of your agency. Winning this award further goes to show what we’re about – bringing maverick thinking to the masses. It’s something we’ve always done brilliantly, and we plan to push our Design and Branding offering even further in 2025. Creativity isn’t one-size-fits-all; it’s about solving problems, turning heads, and making ideas stick – and our talented design team does all of that in spades”
