The Lowdown:
The multi-media campaign includes TV, online video, radio and outdoor. Through the words of John F. Kennedy, spoken to the people of Ireland during his visit in 1963 – and powerful images from the real people and landscapes of Ireland – we give the audience an understanding of our real potential as a country, getting the nation behind our ability to power ourselves. It’s a message of hope and optimism grounded in real facts. We can have a modern, green and more energy independent future by harnessing the power of wind energy.
Agency: Rothco
Advertiser: Irish Wind Energy Association (IWEA)
Title: The Power to Power Ourselves
Client Contact: Kenneth Matthews and Brian Dawson
Agency Producer: Al Byrnes
Art Director: Jonathan Cullen
Copywriter: Connor O’Hare
Finished Art: Mickey Hughes and Gerry Cole
Account Director: Aedamair Cassidy
Strategy: Emer Howard and Brona Kilkelly
Digital Strategy: Emer Fitzgerald
Post Production: Windmill Lane
Sound: Mutiny
Web Design and Development: Sarah Farrant and Sean Crawford
