Publicis Dublin and Iarnród Éireann have rolled out a new campaign paying tribute to the 190-year legacy of Ireland’s railway tracks. Through a one-shot cinematic journey, the film adopts a timeline motif, piecing together the story of the tracks, from their origins in 1834 to present day.
The film showcases and honours the dedication of the workers who have maintained and evolved this vital infrastructure over generations, making the tracks not just the backbone of the nation’s railway system, but a symbol of resilience and progress. A rich voiceover brings the timeline to life, capturing the spirit of the hard work that keeps Ireland moving.
Credits:
Creative Director: Peter Dobbyn
Copywriter: Lucy Mortell
Art Director: Leona Smyth
Business Director: Sinéad Dennis
Senior Account Director: David Carter
Senior Account Manager: Cassie Treacy
Account Executive: Keri Quinn
Strategic Planner: Niamh O’Shaughnessy
Senior Agency Producer: Rachel Murray
Agency Producer: Claire Boylan
Production Company: Banjoman
Director: Dermot Malone
Head of Production: Matt D’Arcy
Producer: Keith Bradley
DOP: Burschi Wojnar
Post House: Gabha Studios
Music Composer: Michael MacLennan
Sound Design: Folding Waves
Client: Iarnród Éireann
Head of Commercial: Paul O’Kelly
Head of Marketing: Charlotte Tucker
Marketing Communications Executive: Brian Gunning
Marketing Clerical Officer: Tommy Wells
