The Lowdown:
When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach the sky; it’s the a launch pad for an exciting adventure. And a swing lets you fly through the air. Playtime can take a child anywhere and make him or her a hero. It took this bunch of kids all the way into space.
Credits:
Agency: therefour
Creative Director/Art Director: Ian McColl
Coyywriter: Kevin Murray
Production Company: Tiny Ark
Director: Joseph von Meding
Producer: Nathan Reilly
DOP: Richard Childs
Editor: Joseph von Meding
Colourist: Daniel Roberts
Sound: Alex James
