Ebiquity, the London-listed marketing analytics and media consultancy company has acquired the 50% stake in FLE Marsh that it did not own for an undisclosed sum.
FLE Marsh is the leading media consulting and auditing company in Ireland. The company was initially established as a joint venture between Frances Mary Marsh and Fairbrother Lenz Eley (FLE). In 2012, Ebiquity acquired FLE, giving it a stake in FLE Marsh in the process.
Based in Dublin, FLE Marsh has a team of ten people working across all media channels. Following the acquisition, the company is now called Ebiquity Marsh and will continue to be led by Frances Mary Marsh, as its CEO of the Dublin office. She will be assisted by Nigel Brophy in London.
Ebiquity Marsh will provide media auditing, consultancy, marketing effectiveness and other services to both national and international advertisers including AIB, eir group, Heineken Ireland, McDonalds, National Lottery, Nestlé, Tesco Ireland, and the VW Group.
According to the company, client will benefit from the experience of the two teams, and the tools, systems, data and wider breadth of services that Ebiquity provides in 14 countries to over 80% of the world’s top 100 advertisers.
Commenting on the deal, Frances Mary Marsh says, “today marks the beginning of an exciting new chapter for our clients and ourselves. Brands are facing bigger, and more complex issues affecting the efficiency and effectiveness of their activity. In combination with our Ebiquity colleagues, we’re better placed to address them.”
“The new total will be greater than the sum of the parts. Our people can expect opportunities to improve their knowledge, and our clients can expect opportunities to improve their ROI,” adds Nigel Brophy of Ebiquity.
Ebiquity provides services to more than 1,100 clients in 85 countries, including over 80% of the top 100 global advertisers. The group’s most recent set of results, covering the 12 months to the end of December 2015, show that it generated revenues of £76.6m while pre-tax profits amounted to £11.2m
