The Lowdown:
Energia released the final installment of their ‘Save Me’ trilogy with a new campaign to promote their Dual Fuel offer, created by Boys and Girls.
The campaign includes TV and radio executions, supported online through display banners and an engaging Facebook campaign. The animated campaign pushes consumers to switch and save right away, as their offer won’t be around for long.
Once again it places their endearingly cute Dual Fuel Bundle character in deadly scenarios, where his life is in danger – this time playing on the genre of big budget disaster movies.
It forms the third of a series of extremely successful DR campaigns, resulting in excellent sales for Energia.
Credits:
Creative Director: Rory Hamilton
Art Director: Mikey Fleming
Copywriter: Sam Moorhead
Developer: Leandro Costa
Account Management: Sarah Sherry/David Carter/Kim Gray-Ennis
Animation: Piranha Bar
Sound: No.4, Windmill
