The Lowdown:
The visual concept for #FootbALLornothing is to convey the intense passion of Irish soccer fans and align that with the new Euro 2016 Irish jersey. We are showing the length the fans go to to support the team. Everything is presented in the context of the fans in the stadiums in France cheering on Ireland in the Euros. To bring this to life we have captured detailed, expressive, energetic and entertaining portraits of a series of characters being fans while wearing the jersey.
Credits:
Agency: Atomic Sport
Advertiser: Life Style Sports
Campaign: Euros 2016
Creative Director: Stephen Kiernan
Concept: Stephen Kiernan
Art Director: Stephen Kiernan
Copywriter: David Higginbotham & Jack Turner-Walsh
Account Director: Conor Walsh
Account Manager: Liz Salisbury
