The Lowdown:
Genesis Crafty is an artisan bakery based in Magherafelt, Co Antrim. They dominated the traditional breads market in Northern Ireland, were extending their cake range and beginning to export to GB.
They asked us to create new packaging and a new campaign to throw a spotlight on their core cake range, highlighting the quality of their ingredients, their passion for baking and their hand-crafted approach.
Animation with a hand-crafted look helped to tell their artisanal story, emphasising the passion, love and dedication that went into making Genesis Crafty cakes taste amazing. Even the music and voiceover delivered on quality and hand-crafted cues.
As well as TV, we created outdoor and digital advertising that launched alongside new packaging.
Credits:
Title of Commercial: Make Every Day Amazing
Advertiser: Genesis Crafty
Client executives: David Walmsley, Oonagh Gallagher
Agency: Genesis
Agency executives: Peter Thompson
Creative: Daz Lyttle & Tara West
Agency producer: Gareth Hammond
Production company: Street Monkey
