The Lowdown:
Irish football fans are in the news for their exemplary behaviour: there no other fans like them in the world. Club Orange Zero pays homage to the “no-holds barred” commitment of the Irish Fans in its latest campaign which features Paul McGrath. The theme is about how the Irish football fan must commit 100% and make Zero Compromises to be the best. And who better to in-still the “Zero Compromise” attitude than Paul McGrath?: McGrath didn’t back out of any challenge, battled through any injury, and always – always – had fuel left in the tank. His mission is to let the fans know that the only thing that’s acceptable is everything. Never let something stand in your way of watching the big games. Never stop singing. And never – ever – let another nation lay claim to our crown as the best fans in the world. ‘Zero compromises’ is his mantra to any fan out there. Paul McGrath has teamed up with Club Zero with a novel 90’s inspired music video that coaches fans in how to make Zero Compromises. With over 200,000 views; a reach of nearly half a million on facebook, and over 250,000 impressions on Twitter, Club’s “Zero Compromise” has clearly hit the spot.
Credits:
Agency: Chemistry
Advertiser: Club Zero
Creative Director: Mike Garner
Copywriter: Rob Maguire
Art Director: Fabiano Dalmácio
Account Manager: Mags O’Reilly
Production Company: Tiny Ark
Director: Joseph Von Meding
Music: PNAAAAARRRRRFRRRRFFF
