Credits:
Advertising agency – DDFH&B
Copywriter – Neil Saul
Art Director – Peter McNeive / Conor Swanton
Creative Director – Ronnie Trouton
Agency Producer – Anita McMenamin
Account Director – Emily Lyons
Group Account Director – Sarah Wood
Head of Brands & Marketing PLI / Camelot Global – Matt Osgood
Production Company – Nomos Productions
Director – Robin Murray
Producer – Marc Dillon
Post Production House – Outer Limits
Flame – Cillian Duffy
Editor – Robin Murray
Colourist- Gary Curran
Sound – Mutiny Studios
Sound Engineer – Paul Lynch
The Lowdown:
To mark the launch of their fantastic new Mobile App, the National Lottery needed to reach the audience with a simple and engaging message – it is now possible to play anywhere and win anywhere. Yes, even right there.
The app enables National Lottery players to play all of their favourite games via the app, no more FOMO as you can play right up to draw, even if you’re not near a store.
Our multi-award winning production team at DDFH&B began to think of ideas which could feature the different places where someone might play and/or win.
We wanted to surprise and engage people with the interesting choices of place where people could play or win with the new National Lottery Mobile App.
The TV spots and digital responses were directed by Robin Murray from the outstanding Nomos, and featured the excellent comedic timing of the extremely talented VO Bryan Quinn. We played. We won.
