The Lowdown:
When Mum gets a great back-to-school deal she feels like a winner and when kids get new gear to set them up for the new school year, they do too. Elverys Intersport have just launched a new campaign that really captures that feeling. Featuring a soccer whiz from Saggart, Dublin, 12 year old Ciarán Duffy, and created by Watson Whelehan Advertising, the ‘Back Feeling Unbeatable’ campaign includes TV, Radio and Outdoor. As well as a great track from the band Royal Dutch, what makes this different is the way it showcases the beauty and magnetism we all feel when we see someone with a real passion for sport. It spurs kids everywhere to get out there, to practice, to play and to be great at whatever sport they love.
John Watson, Creative Director, comments: ‘What sets Elverys apart in the market is that they’re true supporters of all sports in Ireland. You do it. They applaud it. So we were delighted when we found Ciarán. He’s a natural but he’s brilliant because he practises every day. That’s a perfect fit with Elverys and something inspiring for kids everywhere.’
Credits:
Client: Anne-Marie Hanly, Elverys Intersport
Agency: Watson Whelehan Advertising
Creative Director: John Watson
Account Director: Peter Whelehan
Production Company: Widescreen
Director: Burschi Wojnar
Editor: Peter Madden
Music: Royal Dutch
Photography: Adrian Stewart
Media: Cathal Lucas, The Media Farm
