Credits:
Creative: Cawley Nea\TBWA
Production Company: MAKE
Media: Mediavest
PR: Thinkhouse
The Lowdown:
Every year Cawley Nea\TBWA work closely with the Electric Ireland team to develop an exciting and engaging campaign theme for Electric Picnic.
This year is no different with the launch of the Electric Ireland ‘Throwback Party’ at Electric Picnic 2016.
There will be lots of throwback events happening throughout the weekend with Bananarama already confirmed as one of the Electric Ireland Throwback Party acts.
We have also created a media first for this campaign with a live ticket give away on Facebook Live. Electric Ireland Throwback Live is giving away 30 tickets all this week from Monday 22nd August – Friday 26th August.
Our competition is streaming on Facebook Live every evening this week at 7.30pm and is hosted by Bryan Quinn.
The campaign is supported by digital, radio and an RTE media partnership featuring TV stings, radio and social.
The live stream is directed and produced by Cawley Nea\TBWA’s in-house production company, MAKE.
