The Lowdown:
To relaunch the scale of Euromillions win as facilitating a dream big enough to share, we made the dream of a whole nation come true: a sunny Ireland. Somewhere with everything we love about home – except the rain. Surely we’d be more tanned, more beautiful, happier than we’ve ever been and the particular idiosyncrasies of home – the national game, old farmers, crisp sandwiches, even the Saturday night takeaway favourite The Spice Bag, would get a stylish Mediterranean-esque twist.
Credits:
Advertising agency – DDFH&B/JWT
Art Director – Peter Snodden
Copywriter – Roisin Keown
Creative Director – Roisin Keown
Agency Producer – Aisling O’Dwyer
Account Director – Emily Lyons
Account Director – Mary Saunders
Group Account Director – Sarah Wood
Head of Brands & Marketing PLI / Camelot Global – Matt Osgood
Production Company – Russell Curran
Director – Damien O’Donnell
Executive Producer – Russ Russell
Post Production House – Screen Scene
Editor – Jake Walshe
Colourist – Gary Curran
Sound – Screen Scene Sound
Sound Engineer – Will Farrell
