The UK-headquartered health supplement brand Protein World has appointed Thinkhouse its lead creative and strategic agency in its bid for global domination in 2017.
Thinkhouse’s first campaign for Protein World features Khloe Kardashian and was completed in December and has just launched in the USA and the UK.
Thinkhouse is an independent Irish-owned agency with offices in Dublin and London and this campaign was managed by Thinkhouse’s UK team. The agency is responsible for leading the through-the-line campaign strategy and creative direction for Protein World. The campaign includes a major collaboration with A-List personality Khloe Kardashian and is being rolled out across the UK, US, Canada, Australia and Europe.
Thinkhouse is Protein World’s first ever through-the-line agency, and it will manage the brand’s activity across above-the-line creative, social media, influencer marketing and PR globally.
CEO of Protein World, Arjun Seth said: “When launching this campaign it was fundamental to have people on board who completely understood our vision. We’ve always been big and bold when it comes to Protein World and Thinkhouse embodies this. They’ve given our company a fresh perspective for 2017 and we look forward to seeing the results!”
Jason Yates, MD of Thinkhouse UK adds: “We’re incredibly proud to be working with Protein World on this super exciting campaign. The brand continues to push boundaries and we are very excited with the plans we have created together. Working with Protein World, and Khloe, is exciting, because everyone’s ambition is equally major.”
According to David Coyle, Commercial Director of Thinkhouse UK & Ireland: “This is a major campaign for Thinkhouse that has allowed us flex our strategic and creative muscles with our brilliant team based in the UK. Thinkhouse UK has gained huge momentum over the last year, helping major brands connect with youth audiences on a global level with brilliant, bold creative full-service marketing campaigns.”
