Publicis Dublin has picked up the creative account for the Communicorp-owned radio station Today FM.
The account was awarded to Publicis after a pitch process that ended up with a head-to-head between TBWA\Dublin and Publicis. The incumbent of the account is DDFH&B.
“Having spent many years developing award winning work with a TG4 it’s great to be able to flex the same muscles with another media brand like Today FM,” says Padraig Burns, managing director of Publicis Dublin.
