Tesco Feeds the Christmas Spirit with New Campaign from BBH
BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.” The campaign, which is going out through TV, digital and social, aims to show how the festive season can bring people together and how Tesco customers can “feed their Christmas spirit.” According to the retailer, “this year’s campaign follows the story of Conor and taps...
Droga5 Dublin’s Playful Campaign for Smyths Toys
Droga5 Dublin has created a new seasonal campaign for Smyths Toys Superstore, one of the largest toy retailers in Europe. The campaign, which will run across TV and social channels is also running in European markets that Smyths operates in, including France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The campaign was developed following a competitive pitch process in early...
Bauer Media’s GoLoud Goes Nationwide with New Campaign
Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. According to Dynamo, the new campaign features both a brand and tactical approach, with the...
Vodafone Highlights the Power of Connectivity in New Brand Campaign by Grey London
Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.” The campaign is running across TV, OOH, digital and radio. The hero TVC sees a...
TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.” Created by TBWAIreland in collaboration with research agency Bricolage, the campaign was directed by the award-winning Ken Wadrop an...
Havas Dublin Rolls Out New Global Campaign for Birra Moretti
Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare. The Heineken-owned brand is an unfiltered lager brewed with a hint of sea salt and the new global campaign was filmed on location in the Italian towns of Tellaro and Vernazza, which are set in the heart of Cinque Terre, a UNESCO...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ringers Creative Rolls Out New Campaign for Chill Insurance
The Dublin-based agency Ringers Creative has created a new campaign for the insurance broker Chill Insurance. This first film features Abdul Ahmad, a Syrian-Irish beekeeper living in Donegal. Abdul is a master of staying chill, which he credits with his success as a beekeeper. He runs a popular TikTok channel (@Donagh_bees) where he shares insights on life, beekeeping, and how...
Credit Unions Highlight Non Profit Values in New Campaign from Core
Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called "For You. Not Profit." According to Core, the latest campaign is a "testament to credit unions’ commitment to enhance the connection that people of all ages and backgrounds feel towards the credit union movement, with the ultimate goal of strengthening the...
