Javelin Rolls Out New God of Showers Campaign for Triton
Javelin has created a new campaign Triton Showers, having recently picked up the account for the brand’s strategy, creative and media following a competitive pitch process. The campaign runs across VOD, digital display, social, digital audio and POS and creates a strong distinctive new tone of voice for Triton who also happens to be the Greek mythological God of Water. “We...
MQI Provides a Cup of Kindness in Latest Christmas Campaign
With the run up to Christmas being a very important time for charities, when many collect the bulk of their annual donations, Merchants Quay Ireland (MQI) has rolled a touching and heart-rending campaign that showcases just some of the services it offers homeless people. Called “A Cup of Kindness” the TVC was created by Conor Ferguson and Jonny Speers and...
SuperValu Shares the Festive Magic with New Campaign from Boys+Girls
With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part of a tactical campaign created by Boys+Girls. The campaign revolves around three TV ads featuring a range SuperValu's premium own-label Signature Tastes products while highlighting the savings products help create festive magic in Irish homes. The campaign,...
Tesco Feeds the Christmas Spirit with New Campaign from BBH
BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.” The campaign, which is going out through TV, digital and social, aims to show how the festive season can bring people together and how Tesco customers can “feed their Christmas spirit.” According to the retailer, “this year’s campaign follows the story of Conor and taps...
Droga5 Dublin’s Playful Campaign for Smyths Toys
Droga5 Dublin has created a new seasonal campaign for Smyths Toys Superstore, one of the largest toy retailers in Europe. The campaign, which will run across TV and social channels is also running in European markets that Smyths operates in, including France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The campaign was developed following a competitive pitch process in early...
Bauer Media’s GoLoud Goes Nationwide with New Campaign
Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. According to Dynamo, the new campaign features both a brand and tactical approach, with the...
Vodafone Highlights the Power of Connectivity in New Brand Campaign by Grey London
Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.” The campaign is running across TV, OOH, digital and radio. The hero TVC sees a...
TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.” Created by TBWAIreland in collaboration with research agency Bricolage, the campaign was directed by the award-winning Ken Wadrop an...
Havas Dublin Rolls Out New Global Campaign for Birra Moretti
Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare. The Heineken-owned brand is an unfiltered lager brewed with a hint of sea salt and the new global campaign was filmed on location in the Italian towns of Tellaro and Vernazza, which are set in the heart of Cinque Terre, a UNESCO...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
