RSA Urges Heart Felt Conversations in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors Dublin has created a new campaign for the Road Safety Authority called “Time to Talk." The campaign includes TV, radio and out-of-home (OOH) advertising, and underscores the urgent need for open discussions about road safety within families. The TVC is particularly impactful, leaving viewers with no doubt about the real possibility that a loved one could be...
OUTsurance Launches First Irish Cross Platform Campaign
OUTsurance, the new entrant to the Irish insurance market has rolled out its first cross platform campaign. Called Insurance Therapy, the new campaign is running across TV, radio and digital. The campaign revolves around the understanding of consumers’ one-sided relationship with insurance and a perceived lack of fairness. The ads bring this to life in a humorous way through the lens...
Three Plugs 5G Broadband in New Campaign from Boys+Girls
Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering. The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation. “Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and...
Tesco Provides Plenty of Food for Thought in New Recipe-Led Campaign from BBH Dublin
BBH Dublin has rolled out a new campaign for Tesco Ireland called “52 Weeks of Little Helps.” The campaign, which will run for a year, will see the retailer releasing a new recipe every week while showcasing its range of convenient and affordable fresh produce and ingredients. “We are committed to helping our customers, by keeping a laser focus on great...
Droga5 Rolls Out New Mortgages Campaign Targeting First Time Buyers
Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”, the 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of their mortgage journey. The campaign is part of AIB’s new brand platform that...
Boys+Girls Bring Love to the Aisles in New Campaign for Centra
Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year. The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies who fall in love at...
eir Rolls Out Major Campaign as Part of New Brand Positioning
https://vimeo.com/926195912?share=copy Telecommunications company eir has rolled out a new brand identity and campaign as part of an overall investment of €2m, the brand’s biggest in over 10 years. Called “eir for all” the campaign is running across TV, social, OOH, radio as well as digital and in-store. Part of the campaign profiles individual people, families and communities across Ireland demonstrating how eir’s...
PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the financial institution’s sponsorship of the Irish teams taking part in the games. The new campaign follows on from PTSB’s “Altogether More Human” brand platform which was launched in October 2024 as well as its “‘Moving With...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
Publicis Dublin Marks PTSB Rebrand With New Campaign
Publicis Dublin has created a new brand campaign to mark the roll out of a new brand identity and customer proposition for Permanent TSB which has now rebranded PTSB. The integrated campaign will run across TV, cinema, VOD, radio, digital and social formats with media strategy and buying by Dentsu X. The campaign kicks off with a brand film which brings...
