Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin
https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...
The Public House Helps Dunnes Stores Shrink the Bill in New Campaign
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers. The new campaign was created by The Public House and is running across TV, radio, VOD, out-of-home, social and digital as well as in-store. Media is being managed by Carat. The campaign features ‘Bill’ characters shrinking while...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
Permanent tsb Targets Movers with New Campaign from Publicis Dublin
With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin. The campaign not only urges their customers to move but to “Move Better” and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC. The campaign features a choreographed representation of...
Paddywhackery Given the Boot in New EPIC Campaign from The Public House
The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and the Irish people. Called This Is Not Us, the campaign follows on from research into how predictive search data shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common...
Kick Rolls Out New Recruitment Campaign for Irish Defence Forces
Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...
A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland
Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital...
The Public House Rolls Out New Campaign for Youth-Focused 48 Network
The Public House launch a new ‘It’s Real’ brand campaign for youth network 48. The “It’s Real” campaign includes a suite of content, including a 20” digital audio asset with activations at Longitude and university campuses later this year. 48, which is owned by Three Mobile, is a youth-focused mobile network that offers a range of features including contract-free plans, the...
A World First for Citroën Ireland
In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road...
