Kick Rolls Out New Recruitment Campaign for Irish Defence Forces
Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...
A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland
Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital...
The Public House Rolls Out New Campaign for Youth-Focused 48 Network
The Public House launch a new ‘It’s Real’ brand campaign for youth network 48. The “It’s Real” campaign includes a suite of content, including a 20” digital audio asset with activations at Longitude and university campuses later this year. 48, which is owned by Three Mobile, is a youth-focused mobile network that offers a range of features including contract-free plans, the...
A World First for Citroën Ireland
In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road...
Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
New Bank of Ireland Campaign Shows that Breaking Up is Hard to Do
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new TV and OOH campaign featuring Baz Ashmawy and his mother Nancy. The new campaign is targeted at customers of KBC Bank and Ulster Bank both of which are leaving the Irish market. Created by Grey London, Oliver...
A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three
Boys+Girls, has rolled out a new campaign for mobile phone and telecoms operator Three. Last year Three Ireland launched its new Connected Life retail offering – one which moved the brand away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. The new campaign continues this journey with...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
Rothco’s Minor Detail Scores for Electric Ireland
With the Electric Ireland GAA Minor Championships underway, Rothco, part of Accenture Interactive, has rolled out a new campaign to support the tournament. Called “Minor Moments”, the campaign aims to highlight those small but hugely impactful moments that matter most to players and it builds on the success of the previous award-winning ‘This Is Major’ creative platform. Using the ‘This is...
