Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
New Bank of Ireland Campaign Shows that Breaking Up is Hard to Do
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new TV and OOH campaign featuring Baz Ashmawy and his mother Nancy. The new campaign is targeted at customers of KBC Bank and Ulster Bank both of which are leaving the Irish market. Created by Grey London, Oliver...
A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three
Boys+Girls, has rolled out a new campaign for mobile phone and telecoms operator Three. Last year Three Ireland launched its new Connected Life retail offering – one which moved the brand away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. The new campaign continues this journey with...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
Rothco’s Minor Detail Scores for Electric Ireland
With the Electric Ireland GAA Minor Championships underway, Rothco, part of Accenture Interactive, has rolled out a new campaign to support the tournament. Called “Minor Moments”, the campaign aims to highlight those small but hugely impactful moments that matter most to players and it builds on the success of the previous award-winning ‘This Is Major’ creative platform. Using the ‘This is...
Sky Ireland Marks Women’s Football Sponsorship with Powerful Campaign
To mark its sponsorship of the Republic of Ireland Women’s National Team, Sky Ireland has launched a new campaign to celebrate women’s football in Ireland, from grassroots level right up to senior international status. The Women’s National Team kicks off its first World Cup Qualifier of 2022 against Sweden next Tuesday, April 12 and the new campaign and this is the...
Banjoman Rolls Out Heartfelt Campaign for Weir & Son
The luxury Irish jeweller Weir & Sons has teamed up with Banjoman Films to deliver a moving campaign based around three separate films that depict the intimate moments that jewellery can play in our day-to-day lives. Called ‘For Things That Mean More’ each of the three films focuses on a different piece of jewellery. ‘The Watch’ depicts a boy after...
Core Creates New Campaign to Promote Census 2022
With the Census 2022 set to take place on Sunday, April 3 2022, Core has rolled out a new cross-platform campaign to promote it across TV, radio, digital, print , OOH and social media. This full-solution, multi-media campaign was developed by Core with media planning and buying being handled by Zenith, a Core agency. In addition, PR is being handled...
TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research
TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research. Building on the success of previous award-winning campaigns, the brief was to clearly showcase its unique mission as a charity – to achieve 100% survival for 100% of cancers and how this is only possible through research breakthroughs. Called “Every Breakthrough Brings...
