Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland. The German insurer will also support Women’s Aid in tackling the issue of domestic abuse and support those women who are living through domestic abuse in Ireland. The multi-faceted partnership, which includes financial and non-financial supports also includes an education and awareness...
Publicis Dublin Rolls Out Tik-Doc Campaign for Vhi
Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease. The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in...
SuperValu Shares the Magic With Latest Christmas Campaign
With the festive season fast approaching, SuperValu has launched its new Christmas TV campaign called ‘Share the Magic.’ The ad tells the heart-warming story of a young girl called Aoife who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer lying in their back garden. For Aoife though,...
HSE: Nobody Will Thank You
“Nobody Will Thank You” was created by Core Creative with media by Spark Foundry.
Brill Building Tackles Lung Cancer in New Campaign
The Brill Building has created a new campaign for the Marie Keating Foundation as part of International Lung Cancer Awareness Month. The campaign aims to share that the "good news" about lung cancer, is that there is good news. Studies have shown that those most at risk are least likely to get checked, often because they fear 'bad news'. But early diagnosis and...
Boys+Girls Share the Love in Christmas Campaign for Littlewoods Ireland
Littlewoods Ireland, Ireland’s largest online only retailer, has launched its annual Christmas campaign. Called “Share the Love this Christmas,” the campaign was created by Boys+Girls.which picked up the account for Littlewoods during the summer. The narrative-driven and heartfelt story was shot on location in Ireland and focuses on the loving relationship between a hardworking mother and her little daughter, Ava. “At...
Rothco Rolls Out AIB Campaign that Showcases its Digital Offerings
Rothco, part of Accenture Interactive, has launched a new campaign for AIB that showcases the bank’s digital banking services. According to the bank, it’s understanding of how its customers live their lives has been the driver behind every digitisation it has made to date and which is why Rothco developed a campaign about living instead of banking. Tasked with bringing AIB’s...
BBDO Dublin Writes a Love Letter to the Irish for Barry’s Tea
BBDO Dublin has created two new ads for Barry’s Tea, including one which promotes its decaf range, a first for the company. The campaigns are to run in rotation over the next two years. The main ad for Barry’s popular Gold Blend is called “Love Letter to the Irish” and it continues the brand’s rich creative legacy albeit with a...
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping a look out for them when driving. The new campaign was created by BBDO Dublin and according to Shane O’Brien, executive creative director of the agency: “The challenge with this campaign was striking a balance between...
Core Rolls Out Powerful Campaign for Breast Cancer Ireland
One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...
