Bord na Móna’s Highlights its Green Credentials in New Campaign
The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...
Javelin Launches New Integrated Brand Campaign for Toyota Ireland
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future. The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel...
Rothco Rolls Out Touching New Summer Campaign for Woodie’s
Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodie’s called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy. The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who...
INM Rolls Out New Campaign to Promote its Weekend Titles
The Dublin-based creative agency The Public House has rolled out a new cross-platform campaign for INM’s weekend titles, the Sunday Independent and the Irish Independent on Saturday. The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish...
Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...
Rothco Rolls Out Global Campaign for Hard Seltzer Brand White Claw
Rothco, part of Accenture Interactive, has rolled out a global campaign for the hard seltzer brand White Claw which is owned by Mark Anthony Brands. Called “Let’s White Claw,” it is the brand’s first global campaign and it has tapped into a pool of diverse content creators to create short, unscripted films. The result is a huge suite of content...
Tesco Ireland Rolls Out Food Love Story Campaign in the Irish Market
Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London, the nostalgic, heart-warming TV ad is based on the insight that many families across Ireland have passed down recipes from generation to generation. Directed by Lochlainn McKenna, the ad features a family preparing their beloved...
Heineken Rolls Out New TV Campaign Ahead of Champions Cup Knockout Stages
With the knockout states of the Heineken Champions Cup coming up in April, Heineken Ireland has rolled out a new rugby-focused TV campaign which will launch this weekend. Called The Perfect Match, the brand campaign was created by Publicis Dublin in collaboration with agency partners Thinkhouse and Dentsu’s Red Star. The campaign includes TV, data-informed digital, social and trade/shopper marketing executions....
TBWADublin Creates Campaign for SynerChi Kombucha
SynerChi Kombucha, Ireland’s first kombucha brewery, based in Gweedore, Co. Donegal has launched a new social campaign that urges us all to ‘Be More Donegal’. In other words, to find our natural Chi-ll. The colourful campaign, created by TBWADublin, draws inspiration from the wild and calm surroundings of Donegal, which also serve as a reflection of the range of refreshing...
Folk Rolls Out Emotive Campaign for Irish Cancer Society
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...
