Woodie’s Brings Christmas Back Home in New Campaign
Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies. The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The TV ad will also be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of...
TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign
With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...
Jacobs Rolls Out New Campaign to Celebrate The Welcome In Between
Havas has launched a new campaign for Jacob’s Biscuits called The Welcome In Between. The campaign also marks the launch of a new brand platform that “celebrates the little in between times that end up being our most meaningful.” As well as one 30” and two 10” TV spots, the campaign is also running on VOD, Radio, Social, and OOH. According...
Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas
Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...
Rothco Spreads the Goodness for Dairygold
Rothco, part of Accenture Interactive has launched a new campaign for Dairygold, the dairy spread that is manufactured by Kerry. Called Spread a Little Goodness, the campaign forms part of a new platform for the brand which is “ a celebration of the goodness of Dairygold.” The campaign, which launched on October 9, 2020, will run across TV, programmatic online video,...
Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
BBDO Dublin Launches New Campaign for EirGrid
BBDO Dublin has launched a new campaighs for EirGrid, the company which plans and manages the national grid. The new campaign stems from insights derived from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. According to Sinead Lee, director, BBDO Dublin: “We discovered that although the vast majority of people...
Ad Industry Collaborates on New Campaign to Promote Cancer Research
With World Cancer Research Day taking place this week, The Brill Building, the creative consultancy founded by Roisin Keown has collaborated with a number of industry stakeholders to promote Breakthrough Cancer Research to make its debut TV ad campaign. Created by The Brill Building with collaboration with ETC, Fluent Communications, Irish Media Agency and Mindshare, the campaign also received the...
Boys + Girls Rolls Out New Family Plans Campaign for Three
Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills. The heart-warming brand ad, which was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family...
