INM Rolls Out New Campaign to Promote its Weekend Titles
The Dublin-based creative agency The Public House has rolled out a new cross-platform campaign for INM’s weekend titles, the Sunday Independent and the Irish Independent on Saturday. The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish...
Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...
Rothco Rolls Out Global Campaign for Hard Seltzer Brand White Claw
Rothco, part of Accenture Interactive, has rolled out a global campaign for the hard seltzer brand White Claw which is owned by Mark Anthony Brands. Called “Let’s White Claw,” it is the brand’s first global campaign and it has tapped into a pool of diverse content creators to create short, unscripted films. The result is a huge suite of content...
Tesco Ireland Rolls Out Food Love Story Campaign in the Irish Market
Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London, the nostalgic, heart-warming TV ad is based on the insight that many families across Ireland have passed down recipes from generation to generation. Directed by Lochlainn McKenna, the ad features a family preparing their beloved...
Heineken Rolls Out New TV Campaign Ahead of Champions Cup Knockout Stages
With the knockout states of the Heineken Champions Cup coming up in April, Heineken Ireland has rolled out a new rugby-focused TV campaign which will launch this weekend. Called The Perfect Match, the brand campaign was created by Publicis Dublin in collaboration with agency partners Thinkhouse and Dentsu’s Red Star. The campaign includes TV, data-informed digital, social and trade/shopper marketing executions....
TBWADublin Creates Campaign for SynerChi Kombucha
SynerChi Kombucha, Ireland’s first kombucha brewery, based in Gweedore, Co. Donegal has launched a new social campaign that urges us all to ‘Be More Donegal’. In other words, to find our natural Chi-ll. The colourful campaign, created by TBWADublin, draws inspiration from the wild and calm surroundings of Donegal, which also serve as a reflection of the range of refreshing...
Folk Rolls Out Emotive Campaign for Irish Cancer Society
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...
Publicis Dublin Stresses the Importance of Poxy Chores for Gas Networks Ireland
Publicis Dublin has rolled out a new cross-platform safety campaign for Gas Networks Ireland. The new campaign sees the comeback of the feathered balladeer Tommy McAinary who sings about the “poxy chores” that are required to protect households from carbon monoxide emissions. Carbon monoxide safety communications have been very successful with alarm ownership in Ireland now standing at 65% of households....
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months. Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by...
