Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
BBDO Dublin Launches New Campaign for EirGrid
BBDO Dublin has launched a new campaighs for EirGrid, the company which plans and manages the national grid. The new campaign stems from insights derived from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. According to Sinead Lee, director, BBDO Dublin: “We discovered that although the vast majority of people...
Ad Industry Collaborates on New Campaign to Promote Cancer Research
With World Cancer Research Day taking place this week, The Brill Building, the creative consultancy founded by Roisin Keown has collaborated with a number of industry stakeholders to promote Breakthrough Cancer Research to make its debut TV ad campaign. Created by The Brill Building with collaboration with ETC, Fluent Communications, Irish Media Agency and Mindshare, the campaign also received the...
Boys + Girls Rolls Out New Family Plans Campaign for Three
Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills. The heart-warming brand ad, which was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family...
eir Rolls Out New Campaign to Promote Faster Broadband Offering
Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering. Created by The Tenth Man, the innovative campaign has bold ambition, with all elements filmed in camera and sped up in post to run ten times faster, “mirroring the speed of the product and the eir proposition Let’s...
The Public House Launches New Campaign for FBD Insurance
The Public House has rolled out a new campaign for FBD Insurance that aims to highlight the insurer’s position as the country’s only home-grown insurer which has been in operation for 50 years. Research identified FBD’s strong heritage, particularly in rural areas. The campaign, which is called Support. It’s What We Do, aims to address this by targeting a much...
Virgin Media Rolls National Out Speed-Obsessed Campaign
Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession, providing the voiceover. Called ‘Speed Obsessed’ it was created by Publicis Dublin and will run for seven weeks across all national radio broadcasters including 2FM, Today FM, Newstalk, FM104, Red FM, KFM, East Coast FM, Limerick...
Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...
Core Rolls Out New Campaign for the National Lottery
Core has rolled out a new campaign for the National Lottery called ‘Dreams Can Come True.’ The TV ad tells the story of golfer Taidgh who it turns out is not quite good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which, following a bizzare chain of events,...
Folk Wunderman Thompson Launches New Campaign for Horse Racing Ireland
Horse Racing Ireland has launched a new above the line campaign called On Your Terms. Created by Folk Wunderman Thompson, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact...
