Virgin Media Campaign to Promote Smart Home Offering
Virgin Media has launched a new national brand campaign that highlights its smart technology offering. Created by BBH in London, the campaign celebrates the uniqueness of Virgin Media’s network delivering a reliable and seamless entertainment experience, direct to the home. According to the company, the ad is designed to ‘Inspire’ and take the first step towards a seamlessly connected smart...
TBWADublin Create New Campaign for Laya Healthcare
With the all-important renewal period for health insurers now underway, TBWADublin has launched a new campaign for Laya healthcare which has been rolling out a new network of health and wellbeing clinics throughout the country. The first to open was Cherrywood, Dublin followed by Briarhill, Galway while a third is due to open later this year in Limerick. To promote the...
Paddy Power Counts Down to Cheltenham with New Campaign & New Media Agency
With the Cheltenham Festival only a few weeks away, Paddy Power has launched its latest cross-platform campaign, a tongue-in-cheek nod to the great rivalry between Ireland and England in everything from sport to Brexit, with a bit of history thrown in for good measure. The campaign was created by the Dublin-based agency The Public House with media handled by Mediaworks...
Ad of the Week in Association with AdSmart from Sky: Thinkhouse Barry’s Tea
The Dublin-based agency Thinkhouse has created a new campaign for Barry’s Tea, the brand’s first major campaign in three years. Thinkhouse picked up the creative account for Barry’s in 2019 and the new campaign will run across TV, radio, digital and social and will be supported by a PR. Media planning and buying is being handled by OMD. Shot in Dublin...
Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions
The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...
Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign
BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is the latest iteration of the mortgage lender’s Mortgage...
Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA
Boys + Girls has delivered the latest instalment of ŠKODA’s “Made for Ireland” campaign. According to the branded entertainment agency, the new campaign reflects “the pride and confidence that ŠKODA drivers have in their cars.” The campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson. According to Mark Tuthill, creative director at Boys + Girls:...
Ad of the Week in Association with Adsmart from Sky: Electric Ireland, We’re Brighter Together
With climate change looming large on the agenda of governments, businesses and consumers, Rothco | Accenture Interactive has rolled out a new campaign for Electric Ireland which taps into the idea that, collectively, people can make a big difference by changing their energy consumption habits. Called "We're Brighter Together", the campaign platform allows Electric Ireland to support the power and...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ad of the Week in association with Adsmart from Sky: SVP / In the Company of Huskies
In the Company of Huskies has launched an emotional campaign with Ireland’s biggest charity St. Vincent de Paul (SVP) to highlight the harsh reality of poverty, especially at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. Everyone has festive traditions, but for some families their Christmas tradition will...
