Ad of the Week in Association with Adsmart from Sky: Electric Ireland, We’re Brighter Together
With climate change looming large on the agenda of governments, businesses and consumers, Rothco | Accenture Interactive has rolled out a new campaign for Electric Ireland which taps into the idea that, collectively, people can make a big difference by changing their energy consumption habits. Called "We're Brighter Together", the campaign platform allows Electric Ireland to support the power and...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ad of the Week in association with Adsmart from Sky: SVP / In the Company of Huskies
In the Company of Huskies has launched an emotional campaign with Ireland’s biggest charity St. Vincent de Paul (SVP) to highlight the harsh reality of poverty, especially at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. Everyone has festive traditions, but for some families their Christmas tradition will...
Ad of the Week in association with Adsmart from Sky: Nissan Juke/In the Company of Huskies
In the age of influencers, social pressure and ‘group think’, In the Company of Huskies has created a heart-warming campaign for Nissan that inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke. A celebration of individuality, the ad delivers a powerful message about trusting your instincts and not being the...
Ad of the Week in association with Adsmart from Sky: Boots ‘Gift Like You Get Them’
Boots UK & Ireland is the latest retailer to launch its annual Christmas campaign and this year it focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. The TVC is airing across RTE, Virgin Media, Sky, YouTube,...
Ad of the Week in association with Adsmart from Sky: Say Goodbye to Diesel
It’s time to say goodbye to diesel. And today, as part of Toyota’s ongoing brand journey, Javelin are launching a new campaign that celebrates that decision. In 1997 Toyota delivered their first Hybrid cars, the result of a decision taken at an early stage to work, as a company, towards a different world, that’s better for drivers, better for the environment,...
Ad of the Week in association with Adsmart from Sky: Frank and Honest’s Sustainability Committments
The youth marketing agency Thinkhouse has created a new campaign for the coffee brand Frank and Honest, which is owned by the Musgrave Group. The new cinema and OOH campaign aims to be "honest about its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife." "Initially, the brand team discussed sending...
Ad of the Week in association with Adsmart from Sky: Diageo’s Rockshore Makes Atlantic Waves
Rockshore, the Diageo-owned beer brand has launched a new through the line campaign which will run across TV, digital and social channels. Created by BBDO Dublin the campaign was shot on location across the Kerry coastline. According to Diageo, the new campaign “champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up...
The Public House Launches New Cork Dry Gin Campaign
Independent agency The Public House has launched a nationwide campaign for Cork Dry Gin, Ireland’s oldest gin Brand. The new campaign supports the launch of a new label which communicates a fresh new and exciting look for the brand, as the gin category explodes in Ireland. Cork Dry Gin has been around since 1941 and is the second biggest selling...
Bord Gais Backs Shine a Light With New Campaign
Bord Gais Energy has thrown its weight behind a new campaign to promote Focus Ireland’s Shine a Light Initiative which takes place on October 18th. The agency that conceptualised, developed and delivered ‘Moving Day’ was Along Came A Spider - a company fast becoming synonymous with shining a light on social and cultural issues. The project team spent months working...
