An Post Insurance Launches Campaign to Promote Insurance Offering
An Post Insurance has launched a new cross-platform campaign highlighting its insurance offerings to customers seeking car and home insurance. The new campaign, which was created by JWT Folk, follows on from its recent rebranding and includes a series of 30 second and 20 second TV ads that will run across RTE, Virgin Media TV and Sky as well as...
BBDO Encourages Us to Switch Off With New Campaign for Easons
BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...
Ad of the Week: In the Company of Huskies and We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. In this light hearted ad it tells the story of one homeowner’s everyday courage, when he finally admits to himself that he’s a little over his head when it comes to DIY and needs to ask for help. This ad was created to highlight Allianz Ireland’s Emergency Home Assistance...
Rothco Delivers New Campaign for Kerry Foods’s Strings & Things
Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
Ad of the Week: The Power Behind Positive Energy
With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...
Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments
JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...
Campaign of the Week: CARI Foundation’s The Carousel
Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...
Ad of the Week: The Public House Delivers Pan European Ice-Cream Campaign for Unilever
The Dublin-based agency The Public House has rolled out a pan-European campaign for Unilever as part of the company’s tie-up with deliveroo to deliver ice-cream to customers. Unilever’s ice-cream division includes brands like Ben & Jerry’s and Magnum and The Public House was appointed by Unilever to identify how best to launch this initiative across Europe, handling all activations, social...
Ad of the Week: Goosebump Launches New Campaign for Mooju
Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens. According to Sarah Love,...
