Ad of the Week: SuperValu’s Where You’re From
With the business end of the GAA’s All Ireland Football Championship firmly underway TBWADublin has launched a new campaign for SuperValu is support of its sponsorship of the tournament. Firmly rooted in SuperValu’s brand position ‘Real Food, Real People’, this new campaign was created as a way to encapsulate “the shared values of SuperValu and the GAA.” Called ‘Where You’re...
Ad of the Week: SPAR Always Changing
SPAR has kicked off a new €1m cross-platform advertising campaign which focuses on the changing shopping habits of people as they travel through the various stages of life. Showcasing the brand’s diverse and evolving offerings in line with changing consumer needs, the campaign aims to convey the message that “SPAR is the store of choice for everyone from students to...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Ad of the Week: AIB – The Power of Doing
Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has spent her life unused at the back...
Ad of the Week: Boys + Girls Discover Different
Boys and Girls has rolled out a new global campaign for Bushmills, the iconic Irish whiskey brand which is now owned by the Mexican drinks giant Jose Cuervo. Titled “Discover Different” and with a sentiment dedicated to those that “aren’t afraid to go their own way”, the new creative taps into the essence of the Bushmills drinker and speaks to...
Allianz Ireland – We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. This time Huskies has shifted the lens to take a light-hearted look at everyday courage. In this spot, viewers see a nervous mother and father as they hand over their car keys for the first time to their daughter. The ad was created to...
Ad of the week: Frank and Honest ASMR
Frank and Honest Coffee is always trying to think outside the coffee cup when it comes to creating content for their audience, and with this in mind they have created ASMR videos for their fans to enjoy. ASMR (Autonomy Sensory Meridian Response) is one of the biggest online trends at the moment. The videos trigger a sense of joy, relaxation...
Campaign of the Week: AIB ATMs Reveal the Shocking Truth of Financial Abuse
Rothco | Accenture Interactive and AIB in collaboration with Women's Aid, have launched a new campaign to highlight the financial abuse of women in Ireland. As Ireland’s largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships...
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
