Ad of the Week: We’re Fish People – Donegal Catch
Donegal Catch, part of the Green Isle group has launched a new campaign to promote its range of frozen fish products. The campaign was created by The Public House and represents the first major communications investment in the brand in three years, with nationwide radio and in-store activity, alongside a heavyweight TV burst. The campaign supports the newly developed brand positioning...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations
With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as...
Ad of the Week: Home Movers and Mortgage Switchers
Ulster Bank has kicked off the New Year by launching its ‘Home Movers and Mortgage Switchers’ ad campaign, aimed at families that are looking for more space or more financial breathing room. The creative, which was developed by Boys and Girls, builds upon the bank’s successful ‘First Five’ campaign for first-time buyers and highlights how space can become a premium...
Ad of the Week: Irish Examiner – Women’s Vote
100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...
Ad of the Week: An Post’s Send Love this Christmas
An Post has launched its new Christmas campaign called ‘Send Love This Christmas’. The campaign features surprise messages from Irish people who won’t be with their families for Christmas this year. An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection...
Ad of the Week: Dunnes Christmas Ad
The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...
Ad of the Week: Save Someone from a Life of Poverty
In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In two 30-second TVCs, the campaign shows the real-life...
Ad of the Week: SuperValu’s Consider Christmas
Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...
Ad of the Week: Ulster Bank Northern Ireland
Innovation is at the heart of the Ulster Bank Northern Ireland brand, and when it comes to security their banking app harnesses the latest biometric technology – with both Face ID and Fingerprint Login – to help protect customers’ accounts. To communicate the benefits of the UB NI app Boys + Girls launched their first campaign in more than three...
