Ad of the Week: Bank of Ireland Celebrates the Four Proud Provinces
Bank of Ireland, which sponsors all four provincial rugby teams - Connacht, Leinster, Munster and Ulster- has launched a new campaign to celebrate its involvement with rugby in Ireland. The campaign, which was created by TBWADublin is the next phase of the brand’s new brand platform Begin. The new brand positioning reflects the Bank’s intention to demonstrate its core purpose...
Ad of the Week: The Difference is You
An Garda Síochána will air their first tv ad this week, a recruitment campaign for their 2020 intake. The campaign was launched by Justice Minister Charlie Flanagan stating the drive was part of the government's plans to increase numbers in the force with members of minority communities in particular being encouraged to consider applying to increase diversity in the...
Ad of the Week: Ellen Keane – We Cover Courage
In the Company of Huskies releases second ad featuring Ireland’s youngest ever Paralympian Ellen Keane. Allianz Ireland and ad agency, In the Company of Huskies today unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in...
Ad of the Week: Eddie Rocket’s – Great Food And A Lot Of Attitude
Eddie Rocket’s has launched its first major advertising campaign in three years. The Francis Street-based creative agency goosebump worked with marketing consultancy Chalk Apple to produce the campaign. Goosebump's Creative Partner, Mark Nutley said: “Eddie Rockets is a brand we all grew up with. So, it’s great to produce work for it. We’ve reintroduced the distinctive Eddie’s tone of voice,...
Ad of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies
Ad agency, In the Company of Huskies has rolled out a new campaign for Allianz Ireland called ‘We Cover Courage’. The ad recreates Minister for Education, Donogh O’Malley’s moment of courage in announcing free secondary school education in 1966 and features his son, the actor Daragh O’Malley, delivering his father’s famous speech. The ad tells the story of Minister O’Malley who, acting without the...
Ad of the Week: Bloom Creates Rousing Campaign for Brady Family Ham
A troubadour collection of butchers singing a rousing rendition of a cleverly re-worked traditional rebel song are the stars of a new advertising campaign from Brady Family Ham which has been created by the Dublin-based creative agency Bloom. Called 'It's Your Only Ham' the campaign went live this week on TV, radio, online and social platforms. Media planning and buying...
Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’
Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...
Ad of the Week: We’re Fish People – Donegal Catch
Donegal Catch, part of the Green Isle group has launched a new campaign to promote its range of frozen fish products. The campaign was created by The Public House and represents the first major communications investment in the brand in three years, with nationwide radio and in-store activity, alongside a heavyweight TV burst. The campaign supports the newly developed brand positioning...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations
With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as...
